Well, whenever you need something a product, a piece of information or a contact number what’s the first thing we usually do? We pull up the search engine and type in our query. Google process more than 3.5billion searches every day. So, there is no wonder that so many companies are crawling to get involved in search engine optimization which is nothing but an SEO, SEO companies in Chicago or across helps business rise to the top of search ranking for queries related to their business, product, and services. Below given quick and easy ways to make your website more visible to search engines.
Make your content easily shareable - There is no substitute for great content it plays a crucial role in your search engine ranking. Quality content creates specifically for your user to increase the site traffic, which helps to improve your site authority and relevance. It’s a simple change if you haven’t done it yet, you have probably missed out on some significant opportunities. On your blog page, there are a feature social share icons so your users can actively or easily share your content socially. Social share doesn’t directly contribute to your ranking, but it can help to make your pieces more visible also making it easier for them to earn more inbounds links. The given benefits recently confirmed as one of the top ranking factors in the Google algorithm.
Eliminate out 404 errors - 404 errors are annoying for the users also interfere with the number of pages which Google can index. They are unlikely to hurt your website ranking, but it still worth setting up a 301 redirector restore the page, if you notice a 404 error where there shouldn’t be the one. Google search has an excellent tool for monitoring “scrabble errors.” If your website is on WordPress, you can download a plugin which will design to make 404 pages fun and useful, or automatically 301 redirect them to the home page.
Metadata - While designing the webpage, each page contains a space between the <head>tags to insert metadata or information about the content for the page. If the person is using a CMS site, the UMC web team will have a pre-populated this data.
· Title Metadata
It is responsible for the page titles which are displayed at the top of the browser window and as the headline within the search engine results. For those with CMS website, web team has developed an automated system for them for creating the Meta title for each webpage.
· Description Metadata
Description metadata is a text description which browser will use for your page search return. A concise and alluring description of what is carried within can attract your user to read. A good Meta description contains two full sentences. A search engine may not always use your Meta description, but it is essential to give them both the option.
· Keyword Metadata
Keyword metadata is rarely used to tabulate search engine ranking. However, you should know your keyword phrases, so it does not hurt to add them into your keyword metadata phrase.
Image Optimization - You must be using images while doing a content marketing campaign, but the question is, are you optimizing them effectively? It does not take much to get your images into optimal shape, for search engines all you need to do is to give images to the title accurately, write an accurate keyword for rich description also include alt tags and caption to categorize and describe the image role on your page. If the optimization is done, in a correct manner, your image will be indexed and searchable in Google image search and indirect, but the valuable route for the online user to get to your sites.
Structured markup - Structured markup is not that simple. It is an effective way to get your site more visible in search engines. At some point, you might have seen some standout answer for your query which is located above or to the side, which can be a mini calendar or a summary style answer. These are nothing but rich extracts; if you want to get featured like this, you will need to include structured markup for content on your sites.
URL address - A visitor should tell by the glance that what a specific website is all about. Also if you choose to edit a URL address by yourself, you will not only work for the keyword optimization but also make them more accessible. Hence, for a visitor to understand what he/she can find on a particular website this way also help to create or visitor life faster.
SEO is not something that you need to do once, you may rank third for the keyword search on Monday, but twenty-fifth for that same search three weeks later. So it is essential to set a time, ideally like every week to review your Google analytics. Also polished your keywords to look for the link opportunities with SEO companies. SEO also needs perseverance, patience as well as time for the potential rewards considerable.