Ways to Speed Up Magento Website on Mobile

Over the years, mobile commerce has witnessed outstanding growth. Many people are diverting towards mobile shopping as a better, fast and convenient way to shop online. M-Commerce sales have become almost double since 2014 and are expected to increase up to $35 billion by the end of 2018. Hence, it is no surprise that the many vendors, including Magento store owners, are shifting their focus on the mobile commerce market.

Magento is considered as the world’s largest e-commerce platform opted by many industry giants such as Nike, Cisco, Ford, Procter & Gamble, and much more. Even though with its flexible and rich functional capabilities, Magento sometimes does not meet the speed expectations, particularly on mobile. Slow loading of the Magento mobile site and its improper performance have a critical impact on the conversion rates. Customers abort the operation if the store takes ages to load and offer a poor user experience. While designing and developing a website using Magento development services, the Magento developers should keep the following points in mind. There are numerous Magento development services are available which can be used to make a mobile-friendly Magento-powered store.

Here are top 5 effective methods used by the Magento development company in the USA that ensure your website will work impeccably on all mobile devices.

1. Responsive Design

No matter which technology you are using to develop your website, but making your website responsive is no longer an option. The responsive web design offer added advantages to mobile commerce. Apart from its impact on user experience and search engine rankings, responsive design plays an important role while it comes to store performance too. The responsive website design provides assistance in loading content on mobile devices at much faster speed, allowing buyers to browse products swiftly.

Magento is a mobile-friendly platform and offers a simple way for Magento developers to change a fixed website into a responsive one. This framework also offers two responsive themes which make it even easier to develop a Magento-powered website.

2. Front-end Optimization According to Mobile Requirement

Front-end optimization is one of the important factors that need to be addressed in order to achieve a higher website loading speed. Having created a responsive lightweight design, putting little more efforts will make your website perform even better on mobile devices. Here are some of the easiest things that you can do to make your Magento website mobile friendly:
  • Minify and compress JavaScript (js) files of your website. To complete this step, you can utilize one    of the online JavaScript compressors available on the internet.
  • Image optimization of all images used on your web pages. There are numerous tools available to accomplish this task too, which can make your job a breeze.
  • Optimize the code, revise all website blocks and remove unwanted or unused blocks and files.
  • Allow page caching by incorporating one of the proven tools such as Magento Full Page Cache.
  • Implement lazy loading design.

3. Accelerated Mobile Pages (AMP)

AMP is a speed optimization technology by Google. It comprises scripts and rules allow minimizing page load time and so improve website performance across all devices. Applying Accelerated Mobile Pages is not that difficult as it seems. Google offers another mobile theme which is optimized for the AMP format. As you integrate your website with AMP, the non-AMP pages will get a reference which triggers Google that your store is AMP-friendly.

4. Reduce the Server Response Time

The website response time and speed of your website are inversely proportional to each other. As the response time reduces, the website loading speed gets improved. To reduce time to first byte (TTFB) or server response time, the most important thing is to carry out an audit of your Magento extensions. The incorporation of more third-party plugins and tools has a direct negative impact on TTFB, as they slow down the performance of the website. Making an audit and removing the unused extensions will be beneficial. The hosting resources have a big impact on the Magento perform, so while hosting a website you should choose a good hosting.

5. Deactivating the JavaScript Bundling

The Magento installation can combine various JavaScript files to minimize the number of requests from the browser to the server. The JavaScript bundling can have a bad impact on the performance of the website, depending on the type of the HTTP protocol you use. For example, in the case of HTTP/1.x, Magento combines all JS files into a single file which usually become quite a big size. This doesn’t have an impact on site performance on browsers, but for mobile, such big files will be an impact the loading speed of the website. You can deactivate JavaScript bundling through the Magento admin panel: ‘Stores > Configuration > Advanced > Developer.’

The Magento development company in the USA trains their Magento developers to design the store ensuring the pleasant and fast mobile experience by utilizing the latest and updated Magento development services. Hope these tips are useful for you and help you improve the performance of your Magento website on mobile devices to establish your presence in mobile commerce.