Improve Your Online Store Usability- Take Recourse to Magento

Are you trying to improve the usability of your online store? Well, this post is going to give you a solid idea about the same and direct you to the right track. Converting visitors into customers is not so easy. At the same time, they can leave your site any point of time. So, in order to check the same, you have to be cautious enough to adhere to the required stance and perk up the usability in the manner.

Customers could leave due to numerous factors; when some will find a navigation too convoluted, some will find themselves staring at mobile page icons attempting to figure out what to do next. At the same time, there are plenty of other sites as well which sell the same products and quite naturally, your customers aren‘t likely to take time to learn how to use your site; they will just not wait for a second to walk away and see if they find better experience somewhere else.

You will find several eCommerce usability guidelines online with usable instructions which would boost your store usability and try to help you get the lower desertion rates and improve conversion. But, can you really trust these guidelines so badly? After all, they have not practically tested your site. Although it’s quite likely that most of the online stores would face same usability problems, still each business is quite unique in nature. Specific business strategy, industry and customers make one business different from one another. This is the reason why it is not possible to create a viable list of guidelines which will work for all online stores. What works for one online store may not work for another.

However, there is a way to find and resolve usability problems and make users less likely to abandon your site. Magento development services would help you overcome obstacles standing on the path to realize the full potential of your online store. Apart from helping you understand the perfect usability of your online store, it will also directly contribute to the success of your organization. Once you understand how customers are using your store, you can also develop better experience. Magento e-commerce development can come to your perfect aid in this regard.

When most of the agencies will use Google Analytics to collect numerical data that answer questions like who, what, and when, it will also fail to answer more important questions like why and how. To answer these questions, Magento development services can become a perfect cohort.

Usability testing tools and methods always play a major role in detecting the accurate result. Magento services would allow you to collect heatmaps, visitors recordings, conversion funnels, and help you understand how visitors engage with a store. Simultaneously, it is crucial to couple numerical data with qualitative data measurements to have a complete picture of users and their needs. However, Magento eCommerce platform on board, you can get a list of recommendations based on both quantitative and qualitative data, that could help clear up the issues that affect your store and improve usability and user experience.

Sometimes, if there are too many issues to resolve, it is more efficient to create everything from scratch, but usually, incremental redesign strategy is recommended to minimize risk, maximize ROI and heighten the web store.

Also, a store’s usability audit can be provided by Magento. The precise analysis can help the online sellers cope with the indicated problems and make the store successful accordingly.

Magento usability audit can not only provide a comparison of your store’s usability with the most successful instances but can also analyze the internet store’s accessibility and micro-interactions. Though these spheres often get neglected by the store owners, they are really important for the store’s development.

Also, the purpose of Magento usability audit is to draw out the understanding of clients’ actions which improves the overall experience of the users to a significant extent.

To conclude, with your failure to convert the visitors into customers, your visitors will probably be facing usability issues on your store. Following are the solutions you should adhere to-
  • Single out pages on your site going through usability issues by auditing usability of your store 
  • Collect quantitative and qualitative data to understand how visitors hold a grip over a store 
  • Set up exclusive conversion goals 
  • Create design variations for A/B testing and run a test 
  • Bring about more effective design version 
Whether you are running a successful Magento store or you are aware of the usability issues, there’s always room for upgradations. So, make the best use of Magento platform and get a detailed report with recommendations and guidelines to improve your users’ experience and increase conversion rates in the manner.

We are one of the first-rate Magento development companies offering top-end solutions to cater to your end-to-end requirements. So, if you are trying to hire Magento developer, Panacea Infotech can come to your finest aid right away.