Top 5 Must-have Features for E-commerce Websites in 2017

Every website has its own appeal. In the recent time, we come across eCommerce trends like advanced filtering and product search, 360-degree product view and animation. Though these trends seem astonishing, they do not guarantee powerful user-experience or conversions. Therefore, apart from considering latest eCommerce trends, you must take certain eCommerce elements into the account while kick starts your eCommerce website development.

Let's check out top 5 must have eCommerce features that surely help you attract and engage online shoppers.

1. Responsive & Customized Design

Today, customers access eCommerce websites from various devices including desktop, laptop, smartphones and tablets. Therefore, it is important that your online store amends itself according to different screen sizes in order to enable users to see and find what they want easily. Responsive web design empowers your website to perform seamlessly across all devices. Thus, deliver quality user-experience.

If you want to roll the eyeballs towards your business, you need to appear unique. Having online store similar to others will not help you stand tall in the crowd and get more customers. When shoppers visit any website at a very first time, they judge it by its appearance. Thus, aesthetic and unique look with user-friendly navigational features can help you stay ahead of the curve. Embracing customized web design and development approach you can easily achieve this mission.

2. Advanced Payment Options

When you sell something online, you need to receive payment from your customers on your eCommerce portal. Depends on your business dealings, you should adopt payment methods that support best to your buyers as well as your business. Most of the today's buyers are technology savvy. They user various payment gateways to make payment to the seller. Using advanced payment options which work best-fit for your product line and customers, you certainly provide your buyers with the options that enable them to make payments effortlessly.

3. Security

E-commerce sites experience fraud attempts more than any other sites in the world. Therefore, ensure to implement right security measures to prevent hackers from taking control over your and your customer's private information.

When it comes to the security, it begins with selecting the most secure eCommerce platform to develop your online store. With its standard security features, Magento has emerged as one of the top platforms for online merchants. Magento eCommerce development not only provides you with the dynamic and feature-rich online store but also provides with the store having robust security features. In this regards, you can integrate some must-have security features with your websites such as SSL certificate, Two-factor authentication, use of firewall and Privacy policy page for your customers.

Customers rely on the online retailers who offers standard security features. When they see, your website link start with “https”, they find your platform secure and confidently purchase your product. Ultimately, all security features help you make your site more credible and develop trust among your target customers.

4. Wish List and Special Offers

E-commerce development is certainly a fruitful option to drive more sales for today's retailers. But while creating a web development strategy, it is also vital to build a strategy for customers engagement and accordingly integrate features with your site that help you get your desired results.

Using features such as wish-list and special offers, you give more reasons to your buyers to buy your products. When customers realize that they are getting something more, they invest more time in searching on your site and buy more from you.

5. User-generated Reviews and FAQs

The majority of buyers decide to opt for your goods after they read reviews about it. Customers focus on the start rating on your product before taking the decision to buy it. Inspiring your buyers to give good ratings to your products, you can easily achieve better starts and drive more sales.

Many times, customers want to acquire detailed knowledge about your products and services while performing complex purchase online. Helping customers solve their queries with showing FAQs on your website, you can easily address their queries and create trust necessary to encourage them to purchase your products. Customer mostly asks about privacy, product care, returns etc.


Online shopping platforms are evolving continuously. In such scenario, if you want to keep pace with time and cultivate trust among new generation customers, you ensure to integrate sophisticated and agile features with your eCommerce website in a timely manner.

If you have any further query regarding eCommerce development or want to include more features with your current online portal or build a new one, feel free to get in touch with our eCommerce experts for free consultation.


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