In
today's digital world, your website is the backbone of your business
that helps you execute vital business functions such as customer
connect, service or product promotion and lead generation. Therefore,
it is important to keep your website secure to maintain your business
success.
When
it comes to the security of your website, SSL certificate plays a key
role in helping you protect your business and client's personal and
sensitive information. SSL is an abbreviation of Security Socket
Layer which is a process of safeguarding the information travels
across the internet to curb bots and hackers from accessing sensitive
data online.
Information
such as credit card details, financial records, customers' contact
details, identity numbers and login passwords must be protected at
any cost. Compromising with such information can cause legal issues
and money loss. This is highly important for membership sites, social
networking sites, eCommerce site and other sites where private data
of customers is collected.
Check
out why it is essential to get SSL certification for your website.
To
build customers' trust
When
you get SSL certification for your website, your website begins with
https instead of HTTP and green padlock symbol appears next to your
URL bar. It signifies your audience that your business has
implemented this additional level of protection measure and you are
committed to protecting their private information.
Payment
Security
Customers
need to share their credit or debit card details to eCommerce sites
in order to purchase their desired products. Providing such
information, customers show their trust in you that you will transmit
their information securely. Embracing SSL certification, you succeed
in achieving your audience trust as it serves as a security protocol
in payment transactions.
Ensure
the security of Password log-ins.
If
you have a website with password protected pages, then you must
implement SSL certification to safeguard log-in details of your
customers including username and password. It enables you to keep
their personal data safe from hackers.
Improve
your Google ranking
Embracing
SSL certification, you shift your website from HTTP to HTTPS that
indicates your online platform is highly secure. When your target
audience find HTTPS when they see your URL on a search engine, they
certainly find you trustworthy than your competitors who are still
running their site with HTTP. Considering this fact, Google also
gives weightage to the site having HTTPS when shows search engine
results.
Getting
SSL certification for your website enable you to create the sense of
security among your audience which ultimately helps you boost your
business. A professional web development company can help you make a
successful transition from HTTP to HTTPS. If you have any further
query about SSL or want to get it for your site, please feel free to
get in touch with us for a free consultation.
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