Transform Your Website to Sizzle Your Sales with A/B Testing

A/B Testing has become a buzz word in the arena of web design and development. Even many UX experts trust more on A/B testing than their own grit. Utilizing the technique of the A/B testing, you can create two variants and figure out which one produce the better results in order to maximize your profits. Let's discover why you need A/B testing and the scenarios when you need it the most.

Is your website drive enough sales?

If yes, then don't waste your time in pushing your strategy and web design team to find out what went wrong. Your strategy was there before you had started building your site and you had implemented it rightly while developing and launching your online portal. So don't invest time in finding out the loopholes and guesswork. The best solution in this situation is none other than A/B testing.

A/B testing provides you with the simplest way to evaluate different changes that seem beneficial for you. It helps you choose the one that promises better output out of all the choices.

When you decide to bring a new design to the table, it's vital to check its validity before you replace it with your existing web design. It also helps you to ensure the change will add more value to your brand and improve your conversions instead harm your current success.

What more you can figure out by performing A/B testing?
  • Whether your website needs a better landing page or not.
  • Potential of your site to generate more sales than it is generating now.
If you want to deliver better user experience with web design, you need to keep your website relevant with the time. With advancement in technology and changing user behavior, you must make changes in your website to help it meet market demands. A/B testing help you bring on the fruitful changes by providing you the option which is tested and factual.

What is A/B Testing?

It is an effective way to compare the design variant against your current web page to determine which one work better for you.

Here are few key benefits of A/B Testing.

  • You came to know which version of your website produce a better result in advanced.
  • It provides you with the easy to grasp quantitative data that help you reach the right conclusion.
  • You prior comprehend the impact of web design changes on your leads and conversions before making any permanent changes.

Whether you want to evaluate your current landing page or working on the new layout of your website, A/B testing is the perfect solution to measure the outcome of your efforts before bringing them into action. For this purpose, you need tools that help you perform A/B testing and choose the best design alternative.

You can perform A/B testing manually but for that, you need to invest a considerable amount of time and efforts. Furthermore, there is not guarantee that the result would be precise. Thus, it is wise to choose the tool rather going manually.

Some of the famous and effective A/B Testing Tools are-

  • Google Analytics
  • Optimizely
  • Visual Website Optimizer
  • Unbounce
  • KISSmetrics

In order to stay competitive in today's digital world, online presence has become essential for every business. A/B testing provides you with the best way to evaluate your website and know which actions yield what result, which ultimately helps you deliver better user experience and drive more conversions.

If you are not getting a desired outcome from your website or looking for solutions to boost your business, feel free contact our experts.