Every Year big moments and festivals come around, when big money can be made. Therefore it's important for you and your online business to start assembling the ecommerce plan to boost your revenue and growth. As the biggest festival of India, Diwali is briskly approaching, every online shopper will browse through the online store to shop presents and gifts. So, its a right time when you should take the initiative to target the plans before festivity begins.
Want to make your customer click on Add To Cart Button? If Yes, do read out below 5 step checklist to update your E-Commerce business for this festive season.
1. Your Website Needs to be Updated & Optimized
It's a time when you need to update your website with a sole aim to beat your business counterparts by adding/updating unique and extravagant functionality.
Analyze the complete checkout process as a visitor
Clearly Mention the Shipping Cost and delivery date at the top of Homepage
Need to make sure that Search Bar works great.
Customer Care number should be placed
Check out with think with google, whether your website is mobile friendly and loads in a minimal time
Update Your business listing on various local directories to make it visible on Search Engines.
2. Develop Festive Specific Landing Pages
Don't rush to build these landing pages at the last moment, build them right away and start a festive campaign.
Choose the Landing Page theme according to the festival by adding a logo. Give it an extravagant look by taking the advantage of various color schemes like Brown, Red, Green Or Yellow. Further, make sure that images quality must be highly defined as it one of the important element in order to engage the customer.
3. Execute Promotions
Every customer looks for Sale.!! Sale.!! Sale. !! option during the festive season. How are you gonna be promoting your products?
You need to develop a well-defined marketing calendar right from Diwali Up to New Year which includes your offers, discounts, coupons and cashback. Wondering How can you reach your target audience? Well PPC and E-mail marketing is the best strategy to reach the target audience and enjoy an amazing ROI.
4. Festive related Content Marketing
Start Planning and writing a keyword rich festival content. Market it on popular blogging sites such as Weebly, blogger, and Wordpress. Focus on SEO Campaign as your website needs to be at the first page to grab more clicks, customer, and revenue.
5. Social Media Campaign
A Social media platform which is used by every second person all across the globe. Create an engaging and marketing post along with high quality images, hashtags and promote in on popular channels such as Twitter, Facebook, Linkedin, Pinterest and Google+.
If You are running out of time then you can take the help of HootSuite and automate the post according to different time zone so as your post reach all across the globe.