You will hardly find any e-commerce retailer who hasn't heard about Magento. In fact, a large number of merchants across the world including some big brands such as Ford and Huawei use Magento to sell products online. If you are planning to launch your e-commerce startup and looking for an e-commerce development platform, then there is nothing better than Magento to make a successful debut in the today's competitive e-commerce landscape. It provides you everything that you need to build a superior online store which helps you keep up your online business with the standard set by giants like eBay and Amazon.
Since its released, Magento has succeeded in attracting online merchants. Today, it is supporting more than 40% e-commerce sites in the world and helping retailers to increase their e-commerce capabilities with advanced extensions. The way Magento helps big brands, it is also capable of helping startups to build a powerful e-commerce presence.
Let's see its attributes that made it an ideal platform to boost your e-commerce startup in the year 2016.
1. Cost-effective e-commerce development
Magento is an open source platform. It means you no need to spend money on license purchase. Also, it is highly user-friendly, hence you no need to acquire any technical expertise to operate your online store. Also, it offers many free extension to expand your website's features. Therefore, you just need to pay for development and integration, not anything else.
2. It Supports Customization and Personalization
Every startup needs to offer something unique to grow in the competition. Magento helps startups to build a website with online product personalization and customization facility that certainly makes any retailers an exclusive online seller. You can integrate online product design tool software with your Magento e-commerce website and start selling products with the profit of customization for buyers.
3. Powerful Online Presence
Building an e-commerce website doesn't make any sense until it easily found by its target audience. Startups need instant exposure and powerful online presence to connect with online customers and survive in the competition.
Magento is a highly SEO and online marketing friendly platform that comes with the most advanced SEO toolkit. It enables you to restructure your display URLs as per the SEO norms, set robot.txt, generate content and redirect error web pages, etc. Also, it provides you with the ability to manage the layout and content of your e-commerce site. All these help you to optimize your site for the search engine as well as users.
4. Wide Array of extension for Startup e-commerce stores
The best benefit you get by choosing Magento for your startup e-commerce store is the availability of a broad range of extension for expanding the features of your store. You can get many free extension for integrating some standard features such as instant product search, Facebook login, and banner slider. If you require some unique or specific features, then you can Hire MagentoDevelopers for creating custom extensions.
5. CMS Powered Backend
Unlike past generation, today's startups are technical experts. They expect ease of use and immediate implementation. Magento comes with an user-friendly CMS that comprise an intuitive dashboard. It makes setting and configuration easy for the store owner and manages everything from the catalog, products, payment and other essential aspects quickly.
Most of the startups enter the market with unique ideas. If you have any promising concept and want to grow rapidly, then considering Magento over any other e-commerce platform may surely help you win the battle. It is the best platform to rely on for eCommercedevelopment.