The
usability of your website matters the most when it comes to engaging
your customers. It involves the presentation of information in clear
and concise manner. A responsive, fresh and user-friendly website not
only increase the time visitors spend on your site but also
provide you with benefits such as lead generation and great
visibility in search engines.
In
this article, you will discover five essential factors that we have
observed in highly successful sites with high usability.
1.
Place important information where your end-users spend majority of
their time
Whenever
your visitors land on your website, they look at the top (part above
the page fold) and the left portion. This is where they spend the
majority of their time. You must capitalize on this by using this
part for showing your most vital content. Here you can show your
primary services, landing pages or main points regarding your
business.
You
can get the best result by using well-planned navigations, compelling
headlines, and CTA buttons. If the majority of your customers visit
your site for a particular service, then you can place a link in this
portion that can take your consumers directly to that service.
Most
of the professional web design and development service
providers create and organized their clients' websites in this
manner.
2.
Leave some empty white spaces
Which
kind of website would you like to hold on? A site stuffed with full
of content where there is a no room for looking anywhere or a website
that has sufficient white spaces that make you feel comfortable while
exploring the site. Undoubtedly, anyone will prefer the second
option. No matter how impeccably you craft your website, if it is
over informed, it will certainly not help you engage your audience.
Therefore, make sure to keep ample white spaces between each element
on your site.
3.
Use Simple and Concise Text
Your website is not a newspaper
that your target visitors would read from top to end. Today, no one
wants to read line by line content on web page. People just skim and
watch the highlighted points. In this regards, try to write content
which is easy to comprehend and follow. Show the most important
aspects of your services with bullet points so your visitors will
catch them effortlessly.
4.
Make your CTA (call-to-action) attractive
Call-to-action
plays a key role in inspiring your visitors to take action. Many
websites have poorly designed CTA buttons which no one wants to
click. The success of CTA buttons depends more on the color scheme
and design that the language used. Therefore, ensure to use the
colors for your CTAs that are eye-pleasing and suitable to the feel
of your website.
5.
Page Load Time
Many
websites lose their visitors due to slow page load time. The ideal
page load time is 2 to 3 seconds. If your site unable to load within
three seconds, then it's high time to improve its loading speed. In
this regards, you can use Google's Tool to check the loading speed of
your site.
Optimizing
the usability of any website is not an easy task. You need to take
into account many things and put lots of efforts to accomplish this
mission. An experienced web design firm such as Panacea Infotech can
help you boost the usability of your site and drive more customers to
your business.
Comments
Post a Comment