Shoppers
have got the wings in the form of smartphones for shopping anything
at their fingertips without any limitation of time and location. They
can do everything from searching information to visiting various
online shopping portals and comparing products to making a purchase
on their handheld devices.
Today,
consumers are rapidly shifting from e-commerce to m-commerce. No
wonder, retailers are targeting mobile consumers through their online
retailing strategy otherwise, they will get into the trouble. Mobile
presence is not only about building a mobile application, it is also
about making your e-commerce website mobile friendly. In fact, when
it comes to targeting mobile consumers, mobile websites are given
more preference over mobile apps for various reasons. Let's see them
below.
Organic
Search
The
first and foremost reason why a mobile website should be given
preference is its ability to found in organic search. Most of the
consumers go for google search engine to find services or products.
They can find your mobile website easily from google search, blog,
Facebook or just entering it's URL in the search engine. In
contrast, consumers need to take some efforts to find your mobile
app. Furthermore, the also have to download it in their devices to
know about your business.
Cost
Saving
If
you are looking for mobile presence in less investment, then mobile
website works as a cost saving option. It's simply an optimized
version of your existing e-commerce website. Whereas, if you build a
mobile app, then you need to build an entirely new application which
make you invest more money in comparison with making your site mobile
friendly.
Social
Sharing
Having
mobile presence means constant connectivity with your customers.
Today, people use smartphones more than desktop or laptop to find
information. Even they check their emails and access social accounts
on their mobiles. In this regards, if your customers find your
website's link in any email or social platform and click on it, they
will not find any issue with viewing your content in case your site
is mobile friendly. Ultimately, it will help you in driving customers
from social media.
At
Panacea, we help clients to build conversion-oriented mobile-friendly
websites with our web design and development services. Leveraging our
proficiency, we can help you to optimize your website for mobile and
boost your business.
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