Optimize Your Website for Mobile Devices to Drive More Traffic and Stay Competitive

If your website is not accessible on various devices, then your business is at the risk of losing many of your target customers. Today, the number of mobile internet users are more than desktop internet users. Therefore, if you want to grow your business, then you must make your website adaptable to various screen sizes. Also, in its algorithm update, Google has made it clear that it will give preference to mobile friendly sites when it comes to the ranking and penalize the ones who do not offer adequate user experience on mobile devices.  

How to optimize your website for Mobile  
Today, user experience has become a key aspect of driving business success. Having a mobile friendly website not only helps you to offer quality user experience and get more customers but also help you to rank higher in search engine results.  

The websites which are not optimized for mobile certainly offer a poor user experience on mobile devices. Visitors find it difficult to read content and navigate. On the contrary, mobile optimized or responsive websites adapt to the screen sizes of mobile devices. Their images are adjustable to the screen size, navigation is suitable to the touch and text size is readable on small screens.  

1. Transform your current site to responsive coding 
If your current website has been built by following W3C standards and there is segregation between CSS and HTML code, it could be turned to support responsive web design. The elements of the responsive website automatically adjust themselves to the resolution of the screen, hence, offer the optimal experience of viewing. If your website is content rich then responsive options go well with it.  

2. Redesign your website completely 
It is applicable to the older websites which has not been updated for last 5+ years. Coding standards and web design trends keep evolving. It changes drastically during 5 years of time span. Therefore, it is better to redesign your website completely to make it modern and accessible across all devices.  

3. Design a Stand-alone Mobile-friendly Website 
Desktop and mobile websites share same CMS and information, so you can manage both of them from a single place. If you design a stand-alone mobile website, you get total control over its layout and functionality. So it appears different from the desktop site in terms of look and feel. This approach works better for an e-commerce website. 

If you want to stay competitive, you must provide convenient access to your visitors. With our web design services, we can help you to make your site not only mobile friendly but also SEO-friendly. Convey your requirement to us and reap the best benefit of responsive web design.