Why Is It Necessary for Your Business to Have An eCommerce App?

The holiday seasons are the most exciting days when people around the world are ready to shop. To make your festive sale a successful one, you need to put much effort into giving. The more you give, the more sales you will enjoy.   

With the year-end, we are heading towards an exciting holiday season of 2020, where striking discounts and deals are going to be the flavor of the season. It's the time when every entrepreneur needs to understand the shopping pattern of their customers to enjoy remarkable growth. No doubt, holidays bring a golden opportunity for eCommerce businesses to generate great revenue. When compared the response of eCommerce websites and eCommerce apps, eCommerce mobile applications won the race. This is so because an eCommerce app provides a seamless shopping experience.   

When it's an online business, it comes with plenty of advantages and eCommerce app development fuels business growth. Having a mobile application for your business may offer new dimensions to your business. The data insights of 2019 festive seasons like Black Friday and Cyber Monday shows that more than USD 3 billion eCommerce mobile sales were done.   

According to an eMarketer report, versatile internet business is burgeoning in the US market because of the huge count of technically knowledgeable youth. The market size is currently worth more than USD 100 billion this year. The Internet intensity has made it possible for businesses to reach buyers at anyplace.   

96% of grown-ups in the US own a cell phone. Around 67% of eCommerce sales are generated through a mobile device across the globe. In such a mobile dependent era, having an eCommerce mobile app development can positively impact your business.    

Let’s understand why entrepreneurs must have an eCommerce mobile application.   

 What is the need to have an eCommerce mobile app for your business?   

Loyal customer   

A mobile app is a replica of your existing website. It is customized, well-designed, and exceptionally personalized, improving the overall user experience and encouraging new visitors to convert into a customer. Mobile apps give users the convenience to buy anything they need in just a few clicks. You can outsource an eCommerce app development company to get the desired result.    

Brand recognition   

Mobile apps create a strong connection between consumers and brands. One can avail eCommerce development services to integrate social media platforms into their application and allow shoppers to talk about your products and services over social networking sites. Allowing your customer to connect via social networks can be a powerful approach to create a strong customer base. You can showcase your services and draw people’s attention to your brand. A reputed eCommerce app development company can deliver you the best business-oriented mobile app that can add value to your brand.  

Detailed data analytics  

A mobile application eases the task of data collection and helps in keeping track seamlessly. It also allows you to screen customers’ interactions and provide you valuable information about them like a total session, response to specific products, and feedback. With mobile analytics, you can build advanced marketing strategies to run promotional campaigns. To develop your app as per the market trends, you can hire a company with proven track records in providing mobile app development services.  

Increased revenues & better efficiency  

It is a known fact that mobile applications are adaptable and easy to use. Though their execution is a bit costly, but it will surely pay off and increase your sales. The story is very clear: a well-designed mobile app with the right functionality and strategy brings more buyers; more buyers bring more orders, and subsequently, your income grows. To double your income, you must get the benefits of mobile app development services.  

Moving on, the push notification feature can be a successful approach to increase your sales and maintain your brand’s name. Through pop-up notifications, you can convey a large group of your customers about any updates, discounts, or sales and encourage them to visit your app and place an order.  

Contactless payments  

The year 2020 has brought a drastic change in people’s life. “Contactless” is not only a part of a service but also a trend where everyone needs to disconnect physically. For safety purposes, service vendors are allowed to provide contactless deliveries. Hence, the contactless payment option has become the need of the hour where people avoid touching things like cash and bills. Cashless payment allows the user to transfer money online with just a few clicks.    

Whether you choose to develop an eCommerce Android app or eCommerce iOS app (as per your target audience), it will bring you more benefits compared to a mobile responsive website. If you wish to implement advanced features in your eCommerce mobile app, hiring a trusted mobile app development company will help.  

Every shopaholic waits for the holiday season to shop their desired products with 70% to 80% discounts. The eCommerce sales during the holiday seasons are just unbelievable, and the traffic is just not easy to control. Not just shoppers, the holiday season brings great sales opportunities for entrepreneurs and helps them generate billions of revenues.  

How can the holiday season help you double your ROI with an eCommerce application?   

Here are the answers:  

• Deploying timely push-notification can create urgency, and customers will try not to miss the opportunity and save their money. Using tags like “few minutes left” or “limited time offer” will draw their attention to purchase and upscale your sales.  
  
  
• Social Media is a way to connect to your customers with ease. In today’s era, almost everyone uses platforms like Facebook Lite, Whatsapp, Instagram, etc., on their smartphones. Popping up in front of your customers’ eyes will drive their attention, encourage them to open your app to make a purchase. So, make sure that you have a strong relationship with your customers.  
  
  
• An advanced search bar is another important segment of your eCommerce app that needs to be optimized. Ensure that its function considers misspelled queries or even typos. Your app should also have filters, as many customers are very specific about their requirements and would like to use the filters to get the desired results.  
  
  
• An easy return policy is another important feature that a user wants. Sometimes, your customers may find the delivered product quite different from the one they saw online; hence, they would like to return or exchange it. Provide them a return or exchange option within a couple of days. It will build customers’ trust and encourage them to come back for another purchase.  
  
  

Wrapping up :

Today, every brand wishes to have great market value and reputation. The introduction of the mobile app has contributed tremendously to take any business to the heights of success. It is important to have a mobile responsive business website but having an eCommerce mobile app is like following the trend.  

Are you looking for an eCommerce mobile application development service but are unable to go with one? Panacea Infotech is a reputed company to provide mobile app development services. We are equipped with the industry’s leading tech experts and talented minds for providing innovative eCommerce mobile app development services.  

Contact us to get a remarkable eCommerce solution.