10+ Best Digital Marketing Strategies for Your eCommerce Business

Electronic commerce or eCommerce refers to any business transaction that is conducted online. The burgeoning craze is seen in online shopping, where people buy and sell products online. The eCommerce sector is the fastest-growing retail market projected to hit USD 4.135 trillion sales in 2020. On the other hand, mCommerce is a new venture that is a fast-growing avenue in eCommerce. The primary focus of mCommerce is to expand the market and influence of smartphones to enhance online shopping comfort among the millennials.   

Digital marketing and eCommerce marketing are interdependent terms. To grow any eCommerce website's online presence, one has to employ digital marketing strategies like content marketing, video marketing, social media marketing, and other myriad ways. The eCommerce digital strategy differs from website to website. To help you get your share of a vast market of USD 2.8 trillion annual online sales, we have discussed some of the best digital marketing strategies below.  

eCommerce Digital Marketing Strategies for Your Business  

1. Enhance Product Visualization  

Today's customers are smart. They tend to search for every bit of information before buying any products online. They expect the products to be visually appealing. The very first thing that gains their attention is product visualizations. Secondly, they move on to read product features and aesthetics. By providing exceptional product visualization, you can directly lead them to notice the product details rather than reading about it necessarily.   

Using 3D technology, you can enhance your customers’ buying experience as they get the option of zoom in, zoom out, and rotate the product to 360° view. The Fourth Source reported increased sales by 25% to 30% by using 3D technology over flat imaging.  

2. Add relevant video 

Usually, a product requires a well-defined video that explains the working or the importance of the products. If your product has something to show off, then do not miss the opportunity to attract customers’ attention. It has been reported that 81% of customers prefer buying products after seeing the video as it provides confidence in making purchases. Showcasing the product via video allows your customers to understand better the product, what it does, and why they need it. Not necessarily all your products need to be depicted via video, but it should be creative and engaging if there are some.  

3. Search Engine Optimization (SEO)  

Enhancing online presence without search engine optimization is pretty difficult. It is one of the proven ways to reach the right audience. If implemented the right way, it can increase the volume of traffic to your website. Many eCommerce businesses have realized the importance of SEO and are implementing different tactics to increase their profit. By producing and posting a lot of content frequently, you provide your customers with a way to reach you. Ensure that your content has the right number of keywords to optimize your website and help your customers land on to your website when they search for the relevant keywords. Blogs are a better way to increase your ROI.   

4. Search Engine Marketing (SEM)  

Search engine marketing is a paid technique that allows better visibility in a shorter time. Hence, it helps in increasing organic traffic. The results don’t get delayed in a small-time frame. In SEM, you conduct paid ad campaigns to promote your business. Google Adwords is one of the most effective SEM platforms to generate a huge profit than any other modules. Here the long-tailed keyword is preferred over the short ones. This is so because they are less competitive and aren’t chosen often. Search engine marketing can increase the click-through rate, driving better conversions, and provide better ROI.  

5. Email Marketing 

It is an important aspect of digital marketing. Email Marketing is one of the tried and tested methods to improve your website's service quality. If used effectively, email marketing can rectify the shortcomings and provide a better service to your eCommerce business. Whenever customers purchase from an eCommerce store, they will receive an automated confirmation email, like a follow-up mail. Such emails ensure that your customers are enjoying their shopping experience. As an eCommerce business owner, you can even strategize your email campaigns. Many renowned eCommerce stores like Amazon send product suggestions to their customers as per their product history or browsing history.  

6. Leverage Artificial Intelligence (AI)  

The use of Artificial intelligence (AI) can make an outstanding impact on your eCommerce business and maximize efficiency. It collects all the past information of your customers’ activities and uses it to predict how they will react as per their past behavior. The measurable metrics that can provide valuable insights about your website's effectiveness are engagement rates, conversion rates, and bounce rates. AI can help you in gathering data about how to improve your website performance and encourage more conversions and loyalty.  

The more you will enhance your customers’ experience, the more they will like to return to your website, recommend your products to others and provide positive reviews about their experience. AI algorithms will predict what products can attract your customers to your website, hence easing their shopping experience. It can even be used to improve the back-end logistics for better customer satisfaction from purchase to delivery.  

7. Using Chatbots  

This is also an AI, but it uses its own strategy. Chatbots require a unique approach to handle customers. They can be the first contact point with the customers that can make or break their experience. As many customers require suggestions before making a purchase decision, chatbots can always be there to answer their questions, which will definitely enhance their shopping experience. It can be used to resolve any issues quickly. These friendly chatbots will seamlessly interact with your customers like a human and even act as a salesperson. This conversation can be performed via voice commands or messages.   

Chatbots even provide up-selling options then and there itself to let customers know when any deal or discount is available. The little bot is also inventory savvy. It can keep a track record of top sellers to prevent you from running out of stock. Also, it is programmed to work independently, and one can process it according to their requirements.   

8. Better product filtering 

Offering a plethora of products isn’t an easy task. You have to manage it carefully, and for this, product filtering is a must. Customers are always in a hurry. They don’t want to spend more time searching for a particular product. Rather they wish to find it quickly, and product filtering tool can ease their search.   

Stats say that around 42% of major eCommerce websites aren’t using advanced filtering, which gives your business a golden opportunity to stay ahead of your competitors. This will surely help your customers find what they want quickly and encourage them to get back to your website repeatedly. The more tools you offer, the easier it gets for shoppers to shop on your website.  

9. Social Media Marketing (SMM)  

Running an eCommerce business and avoiding the use of social media trends will not be a good idea. To grow your business presence, you need to find your customers where they love to be. Social media platforms are one of the best ways to reach out to your potential customers, as almost everyone uses social media. You must follow the growing trend of social media. The platforms provide various ways to stay connected with your customers through communities. It surely enhances their engagement and will work great to improve your eCommerce website traffic manifold.  

Social media can play a crucial role in eCommerce marketing. It will provide exposure to start-ups and even established businesses to expand their online market. Instead of trying to attract customers to your website, you can let them shop directly from their feeds. For better results, you can use digital marketing tools, like Google keywords, SM, SEM, email marketing, and analytics, to help you accomplish your digital marketing goals.  

10. Leverage wish lists  

Wishlist allows your consumers to add products to their cart, which they may purchase later. Adding products to one's wishlist saves customers’ search time, and they can quickly go to their cart and make their purchase. You can consider a wishlist as the goldmine of your eCommerce website, where you find a lot much information about your customers’ likings and preferences. You can use this opportunity to send them a personalized email, encouraging them to visit your website and make a purchase.   

Now you might be thinking about what your email will consist of to encourage them to make a purchase. It would help if you draft a mail creating an urgency. You can mention clearance warnings, sales notices, or low inventory counts.  

11. Mobile friendly website 

A mobile-friendly website is another important factor that needs your urgent attention. Outerbox says that 7% of mobile users had done online shopping through their mobile phones prior to their survey within the last six months. Hence, it is clear that if your website is mobile compatible, you increase your chances of sales. Other little things to consider are: 

• The add to cart buttons should be easy to find by the customer so that they can add items to their cart.  

• Shopping carts that scroll with the buyers so that they don’t have to scroll up to find it. 
  
  

Stats say, 73% of customers tend to leave an unfriendly mobile site to use a site that is mobile compatible.  

Wrapping up  

There are a plethora of eCommerce digital marketing strategies that can bring sales to your website. If you are willing to globalize your products, you need to use effective digital eCommerce strategies. These strategies will play a vital role in generating more traffic to your website and encouraging customers to make purchases.  

eCommerce digital marketing strategies will result in lead generation and boost your website’s visibility across different search engine platforms.  

To do it, the best way you need to hire one of the best digital marketing companies. They can develop a well-defined eCommerce website as per your business norms. Panacea Infotech is one of such companies with a great background in developing many outstanding eCommerce websites that have boosted our clients' profits.  

If you are seeking one of the companies that can implement the best digital marketing strategies for your eCommerce business, then reach out to us.  

Contact us now.