With the increasing numbers of smartphone users, the demand for mobile apps is escalating worldwide. Adopting a perfect mobile app UI/UX design will be a good idea to boost users’ interaction and increase ROI.
No doubt, the first impression of any mobile application is its UI design, as it deals with visual design, layouts, typography, etc. But this doesn’t mean that we can stop thinking about UX. UX is all about how users feel. The combined efforts of UI & UX will drive success to any mobile apps.
Mobile App UI/UX Design Trends for Business Growth
As we all have the basic knowledge of the importance of UI & UX. Let's walk you through the design trends that will skyrocket your business growth and decrease the app bounce rate.
1. Focus on improving personalization
The very first trend to look forward is about improving mobile app personalization. A tailored UX is playing a vital role in mobile app development. The presence of Artificial Intelligence and Machine Learning is working great for such customization.
For example, YouTube uses Artificial Intelligence to scroll through users’ choices and offers songs or movies recommendation as per their interest. Whether you are a fitness app, bucket list app, or any other type of app, your customers will love getting personalized suggestions.
2. Improve user onboarding experience
A complex onboarding process for a mobile app can deteriorate users' experience. It's better to implement a password-less login approach or keep it as simple as possible.
For example, in the above image user doesn’t have to feed the OTP, as the app has automatically detected the OTP without SMS permission. Talking about the password-less login, then your app can offer face recognition or fingerprint detection experience. Having such features in your app will give a seamless user experience.
3. Make better use of Gradient 2.0 and white spaces
In the next few years, gradient 2.0 will be taking higher positions in attracting customers. Though many a time gradients and white space went unnoticed, but this is time to dive in. These are one of the latest UI trends which need your attention before developing any mobile apps.
Image Alt: Better Gradient Experience
You can choose any vibrant colors from the gradient palette. It will not only give depth and dimension in the UI design but will also bring positivity.
4. Do not forget advanced animation
Advanced animation is another significant trend that will boost user experience. Animations explain the change in status after the user performs an action—for example, the process of confirmation of food delivery or ticket booking status. Having operative animation will hold their interest and convey the story for the product.
As smartphones are becoming quicker and more substantial, mobile app designers get room to produce advanced animation. It spices up things to soothe users’ eyes, and in the background, data changes.
5. Augmented Reality (AR)/ Virtual Reality (VR)
As a brand, you cannot ignore the importance of AR/VR while developing your mobile app. It is one of those trends that gives a seamless shopping experience to your customers. Here’s an image that will help you understand the importance of having AR/VR in your ideal mobile app.
It enables users to integrate the fictional digital components into the real-world image. Your customers get one of the best app experiences to ease their shopping procedure. Both Apple and Google have already put their best foot ahead in this direction and are driving sales.
6. Liquid Swipe & Buttonless Design
To join the bandwagon, it is better to say no to those physical app buttons. It creates more space to display products with that eye-catchy liquid swipe effect.
It diverts all the focus on the content or the products displayed. The best part is that it uses customers’ gestures and take the browsing experience to the next level.
Your Takeaway
All the new trends mentioned above are worth it to have in your mobile app. It will surely give an unparalleled user experience and cutting-edge to your business growth.
To make a wise decision, consider the benefits it will bring to your business and the value it will deliver to your potential customers. You will know what to implement in your mobile app.
Moving on, if you are looking forward to hiring one of the best mobile app development companies, then Panacea Infotech is the one to consider. We have delivered high-end, customized mobile applications to many of our renowned clients.
Contact us to develop your customized mobile app and buckle up to boost your business presence.
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