In the present time, Magento 2 is gaining business interest, and why not, it is one of the most friendly search engine eCommerce platforms. Any SEO agency or business would love to use Magento for large eCommerce projects. It won’t be wrong to say that SEO becomes the core of your eCommerce website, as it holds power to grow visibility via organic traffic. Stats say, SEO can generate 14.6% of the conversion rates, which cannot be overlooked anyway. According to Forbes, improving search engine ranking is one of the proven marketing plans of action to boost any eCommerce website's visibility.
While every eCommerce platforms try hard to guarantee that their website positions well, what makes Magento special? The answer is the in-built Magento SEO features that enhance search engine ranking. Magento ticks all boxes to develop an SEO-friendly online storefront.
Let's dig deeper to learn how.
SEO improvements required in Magento 2
Let's first explore the SEO improvement tactics in Magento 2 below.
1. Product Fields Auto-Generation Template
The importance of meta descriptions and meta titles cannot be undermined, as it is the primary link between search engines and eCommerce websites. In this regard, Product Fields Auto-Generation Template is a new feature added to the Magento 2 SEO feature. It helps you to set metadata templates for product pages.
This feature's introduction is an essential addition because it highlights your product pages' relevance to the search engines. This feature is handy, especially when you are to manage an eCommerce website with a large amount of content. It is so because it allows you to add templates for product metadata at a global level.
You can also insert custom meta value in bulk with ease, create sample meta titles, meta descriptions, and even keyword for products on the online storefront.
2. XML Sitemap
The new version of Magento has come up with excellent improvements with respect to XML Sitemap. You are allowed to individually customize website pages, CMS, categories, and products as per their priority. With Magento 2, you can easily insert a sitemap index, images and can focus on parameters.
Once a sitemap is enabled, Magento will develop a file named sitemap.xml, which will be saved in your specified location. Unlike HTML sitemap, the XML sitemap is readily accessible to web crawlers. Do not forget to optimize the sitemap by providing information on the latest updates, frequency of updates, and web pages' relevance.
A good sitemap makes sure that the web crawlers don’t overlook any webpages. Additionally, Magento offers a tool to generate the XML sitemap. The best part is that Magento 2 has various updated XML sitemap features that can propel rankings. By using a sitemap, web crawlers will get a precise idea about your website’s structure. In return, it allows search engines to identify all the web pages.
3. Canonical Meta Tag
Have you ever confronted a situation when many URLs get directed to a particular content? If yes, then you must know that search engines can penalize your website. But now you have got a solution to deal with this issue. Wondering how? The canonical meta tags enabled by Magento 2 allows you to inform the web crawlers to index a particular page in case of multiple URLs getting directed to the same content. Hence, a canonical meta tag is a boon to your eCommerce website, as it prevents your website from duplicate contents that could have hampered your SEO ranking.
Providing the links to your preferred URL helps search engines easily track them and provide a higher rank. Canonical meta tags don’t allow the search engine to miss out on any unique content that should appear on the search results.
4. URL Rewrite Tool
Another noteworthy addition in Magento 2 is the incorporation of the URL Rewrite tool. This feature will let you change the URL of the product, category page, or CMS. URL Rewrite Tool can redirect the customers to the new address instead of the previous URL. You can also edit any complicated URL to decipherable ones, which can be better understood by the viewers and web crawlers. Magento settings offer you the privilege to use top-level product URLs instead of any subcategory hierarchy. Hence, you can avoid any potential duplication issues and decrease the chance for indexation bloating.
5. Rich Snippet
Another brilliant feature added to the bucket is the inclusion of Rich Snippet. Magento 2 has rich snippet as its default feature. It works great as it can automatically include a brief description of all the product pages. This allows web crawlers to get the gist of information provided on the web pages; even customers will know what they will read on that particular page. We cannot consider Rich Snippet as a direct SEO tool, but it works excellent to improve your website rankings indirectly.
Now it is the time to tick out the boxes that can enhance SEO for the Magento store.
Enhance SEO for Magento store
Along with the additional features of Magento 2, it is suggested to take care of the other factors that can play a vital role in boosting your search engine ranking. So, let's check out the below checklists.
1. Google Analytics Set-Up
Tracking the outcome of Magento SEO strategies won’t be difficult if you set up Google Analytics on your eCommerce website. You have to add the tracking code, and you get the results. Tracking code will let you keep an eye on your website's performance regularly.
Google Search Console will let you understand the market insight, online traffic while improving your presence via organic searches.
2. SSL Certificate
Having a Secure Software Layer (SSL) Certificate is necessary for your eCommerce website to improve its rank. This is so because Google measures websites’ trustworthiness and provides a ranking boost to the secured websites. If you have addressed every small thing and avoided the SSL Certificate, you will be more likely to get lower rankings. SSL Certificate is a must to have to secure your website.
3. Backlinking
Quality content, search query relevancy, and backlinks are the three major ranking factors of Google. Backlinking allows the web crawlers to understand the connection between the blogs, web pages. Thus, backlinking enhance your page’s credibility and directs traffic to your website.
4. Product Image Labels
Never miss out on adding the image alt tags to describe the image used. By optimizing the pictures, you stand a chance to improve relevance and visibility. As it is a known fact that web crawlers aren’t able to read the images, thus providing the image-alt allows them to read images. To do it in a better way:
1. Avoid using excessive keywords in alt-texts.
2. Try to add informative filenames for the images to ensure that they are easy to decipher.
3.Keeping them short and precise will be a good idea.
In case you are using a specific product’s image, mention its ID and name.
As now you have got access to the tips to improve Magento SEO tactics, it's time to hire the best Magento website developers who can develop an SEO friendly online store.
Why Panacea Infotech?
One of the best Magento website development companies, Panacea Infotech, boasts having a team of experts devoted to developing eCommerce websites just the way our clients want. We assure you a great partnership to develop a successful Magento solution.
Willing to discuss further? Let's connect to figure out how we can help you in developing an SEO-friendly online store.
Comments
Post a Comment