Best Magento Practices for B2B Commerce Amid The Pandemic And Beyond

Magento is the most preferred ecommerce platform to build your store and a reliable solution to migrate your existing ecommerce website. Magento serves both B2B and B2C demands and has come out to be the most effective platform to scale up your online venture.

 

B2B e-commerce is set to bounce back to do more business if industries and companies can master the art of selling online. It is about aligning the technology with your customers and wholesaler's requirements and improving the overall customer experience. The modern B2B e-commerce strategy lends a lot to B2C e-commerce for several reasons. The key is that B2B shoppers of most millennials are used to being end consumers in online stores and expect standard retail flows.

 

Of course, many different B2B e-commerce features must be implemented to be useful for an online B2B sales system.

 

B2B Magento eCommerce Best Practices

 

Want to get maximum out of B2B platform,

 

Address customer-centric results

One of the key features of B2B is the capability to index product visibility and prices to particular groups of customers. On the price side, this means that the price shown to customers will be different from all products or just specific products, which naturally need to be adjusted for research. The same standard applies to customer-specific catalogs, and you can view the products that are defined to be available to a specific customer.

 

Back Tiered Pricing

As a strategy, tiered pricing is used by companies to offer their products/services in different price ranges, limiting or expanding the features/functionality that corresponds to each price range.

B2B sellers often use tiered pricing, such as providing a discount based on the quantity of the item purchased. You can set the lowest possible price for the item according to inventory. This can be done through Magento B2B commerce functionality.

 

Leverage merchandising capabilities

Based on user and catalog complexity, you may also need to apply different impulsive logics depending on the users.

 

Many of these requirements would also be the same for filtering. For example, assign filter order to specific queries or users and enable machine learning based on how filters support query efficiency and search performance. The sorting must be at least focused on the selection of returned products.

 

Another feature that, in our opinion, can be very valuable for both B2B sellers is the capability to display banners as part of the search experience, both on the results page and the cover. Ideally, this would be manageable at the request and customer level and in the support schedule.

 

Collated data and report

The report is an essential part of the research for any retailer because it can provide a lot of information about what the user is looking for and what works. To maintain a successful search solution, it's vital that you can monitor what's working.

 

In a nutshell, 

 

In B2B e-commerce, if you have quality products that customers are looking for, you also need an engaging customer experience through Magento eCommerce solutions.

If you are using an older platform, you also need a Magentodevelopment company to help you migrate. To optimize your website's user experience and functionality, the best investment you can make is in a specialized and qualified Magento e-commerce developer.

 

Panacea Infotech is one of expert Magento development partner, offering an end-to-end support to Magento migration and development to ecommerce solutions.

 

Connect now!