Do
you know the main role of the
marketing
team in a
company?
Well, it's to generate a
maximum
number of leads and pass it to the sales team. If the organization
lead generation team is effective then you can successfully transform
your business to brand.
If you want to become a good
marketian of your organization then don't miss out reading this 10
killer web marketing strategies to drive numerous leads and sales in
2017
1.
Quality Product/Service and Great Web Design
If
the company is looking forward to establish a good profitable results
then they should provide a better quality product or service to their
customer. It's of no use to invest the
large
amount in advertising if the product or services don't
have the fallout.
The
best online marketing strategy is to build a right and effective
website architecture by hiring the best website design company
which can boost up the time and attention a visitor will spend on
your website. The
website
layout is the first and last impression you can imprint on your
customer mind. So, set up a website which is mobile friendly,
responsive and compatible with all gadgets and browser.
2.
Impressive SEO Strategy
Search
engine optimization is the only technique which will help you out in
driving huge amount of customers from search engines. According to
the recent survey, 90% of the clicks are recieved on the top 3
organic listing website.
-
Optimize Your Webpages with proper title, meta description, and keywords.
-
Perform Quality off-site submission on high Page rank website such as Alltop, Scoopit and Reddit.
-
Use Wikigrabber tool to find the dead link in Wikipedia pages and replace it with your website links
-
Spy on the competitor backlinks using SEO profiler and implement them for your website.
3.
Effective E-mail marketing Campaign
Shooting
a single email to your subscribers won't work great. Therefore to
make your marketing campaign bombarding you need to be prepared with
the follow-up email template and shoot it again whenever you analyse
the status of the previous email.
Follow-Up
is the best thumb rule for marketing and customer retention.
4.
Focus on Conversion Rate Optimizatioin (CRO) Strategy
A major
technique to analyze the user feedback for improving the website
performance. It's the best internet marketing strategy which makes
the website more effective and simple to explore. Further, it helps
in generating numerous leads without investing in paid traffic.
5 best
CRO tool to boost your ROI (Return of Investment)
1.
Google Analytics
2. Crazy
Egg
3.
Kissmetrics
4.
Google Tag Manager
5.
Hotjar
5.
Content Writing, Curation & Marketing
Content
is called as the 'King of internet marketing' . So, if you are
writing a quality content and marketing it on the major blogging
platforms then their are great chances of generating good quality
leads for your business. Marketing industry has launched numerous
tool and resources like Buzzsumo, Ahrefs where we can
decide the catchy title for our content and also explore our
competitors content.
6.
Go for PPC – Fast Driven Results
If you
want fast results then migrate from Organic Digital marketing service to PPC. Start planning your daily budget and run a PPC
campaign through google Adwords. Listed below are the few tips that
should be implemented for making PPC a controller of your internet
marketing strategy.
-
Looking for More click and Sales? If Yes, then forget about CPM, vCMP, CPV. Focus & Bid on CPC and CPA
-
Stalk on your competitors Ads and thus make your ad accordingly
-
Good Ad rank can only be achieved if the Ad Quality and landing page experience are great.
Use
Google Partners for deep PPC learning
7.
Social Media Marketing
Social
media marketing is the smart approach to reach the wide range of
people and make them aware of your product/services. There are
various simple, quick and free social media automation tools like
Hootsuite, Buffer which helps you to become more productive by
promoting your products/services on Facebook, twitter, Pinterest,
Instagram with a single click.
8.
Analysis is important
Great
output can only be achieved if we analyzed the input. So, frequently
checkout the Google Analytics and google adword tracker tool to
determine what is working positive and negative in your marketing
campaign.
9.
Make People Your Affiliate
Prepare
a list of your previous customer who has purchased any product or
service and has faith in your company. Ask them to share your company
information on the basis of commission based platform which goona be
boosting the credibility and awareness of your business.
Keep
checking out the prices of media goals like CPM, CPI, CPA and much
more.
10.
Hire PR (Public Relation) Agency
Hire a
good PR agency and get your news, article and public statements on
the media. It results in improving your business visibility,
awareness, and branding.
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