Social media plays a key role in the digital marketing. In fact, it
has emerged as a foremost medium for generating leads in the recent
time. Therefore, social media marketers relentlessly looking for the
ways to make their post engaging and viral.
Is there any science behind creating viral posts? The answer is NO.
There is no secret recipe or checklist to create a post that achieves
incredible reach and shares. But if you observe these posts
carefully, you may find some characteristics common among them. These
characteristics engage people and inspire them to share the word.
Simply put yourself at your audience place and analyze your own
behavior towards social media post across various platforms can help
you get what you are looking for at some extent. In this article, you
will discover few attributes that you must consider while crafting
your own post to enhance its chances of getting shared by your target
audience.
1.
Content relevancy to what people speaking about at the moment
Keeping your content relevant to ongoing events or what people
talking about currently, helps you drive people's attention towards
your post. If your content is related to what your target audience
actively searching for, it likely to achieve many shares, even your
topic is irrelevant.
The first step to go viral is to publish an up-to-date content. It
increases the visibility of your post. To know what is in trend,
Twitter is the perfect platform to keep your eyes on. Accordingly,
you can change your hashtag and topics.
2.
Write a compelling and clear headline
Writing a compelling and easy-to-understand headline is the first
step to capturing the attention of your audience. It entices your
viewers to go through your post and click on the link you have
shared. No matter how informative or exciting your content is, if
your headline is mundane, your content will certainly not work for
you.
Remember, your post is always in competition with other posts or
social updates related to your niche. Therefore, ensure to write a
title far more compelling than other aspects of our posts.
3.
Give an emotional touch
Humans are emotional creatures. Most of the viral post have the
emotional element in common. Without putting some emotions in your
content, it becomes boring for the viewers and no one likes to share
the boring stuff. Considering this fact, while creating a post for
social media, many digital marketing services providers try to
craft the posts that connects emotionally to their audience.
In this regards, make sure to keep in mind some basic emotions such
as happiness, surprise, sadness, anger and disgust. Examine whether
content that you have crafted trigger any of these emotions. As per
observation, people prefer which is humorous, touching or make them
feel positive.
4.
Find out your viewers' preferences
To make any post viral, it is important that it should reach to its
target audience. Therefore, make sure you are targeting the right
audience while performing your digital marketing activities
especially social media marketing. Once your comprehend who is your
target audience, learn what they like to view, prefer and shared in
the past. Crafting a post that appeal certain audience help you
establish a better connection with your viewers. People share the
posts relevant to their liking.
5.
Use attractive images
You might have heard the English idiom “A picture is worth a
thousand words”. In social media marketing, images contribute
hugely in making your post viral. An attractive image not only draws
the attention of viewers but also inspire people to like your post.
Incorporating high-quality images relevant to your topic certainly
increases the value of your post.
6.
Join groups and fan pages
Joining groups and fan pages on platforms such as Facebook is the
finest way to increase the reach of your post and drive traffic to
your website or blog. If you are running a blog about web
development, join the groups of web developers and businesses
that likely to need your service.
If you join fan pages, ensure to comment on their pages not daily but
once or twice in a week. The comment you make should be helpful. You
can include the link to your blog or website in your comment.
7.
Publish it on the right time
If you want to make your post viral, you need to hit the spot at the
right time. Nowadays, social media platform such as Facebook provides
you with the insight of your posts where you can find at what time
most of your viewers are active.
Publish different post at the most favorable time and find out what
kind of content gets more engagement. Choose the best time for your
posts and increase their chances to go viral. Eventually, your post
need to be found by the right people at the right time makes all the
difference. However, it completely a matter of luck. We can only put
our best efforts.
The above-discussed facets will surely help you create a compelling
social media post that takes you to a large number of audiences. If
you need help regarding social media marketing or digital marketing
for your business, get in touch with us, we will surely provide you
with the best in the market.
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