Do
you have a business website? Are you willing to get more customers and
increase conversion? You get just a few seconds to capture visitors
attention. If your website is unorganized and doesn't clearly
demonstrate what your customers want to see, it will certainly
bring nothing but a disappointment.
Here
we have outlined 5 best ways to you improve your website and make it
efficient to provide you with the more customers.
1.
Mission Statement and Navigation
Mission
statement conveys about your business purpose. It tells what do you
do and why do you do it. It helps your visitors acknowledge what
exactly they will get if they purchase your products or hire your
services. A compelling mission statement certainly helps you draw
customers attention and win their trust. Therefore, make sure to put
this statement either your homepage, about us page or blog page where
it will be easily seen by online buyers.
Navigation
is the most vital part of a successful web design. It simplifies
the journey of visitors on your site and provides them with the
easiest path to finding what they are looking for. Furthermore, it
helps you offer quality user-experience and improve search engine
rank.
When
you decide to design navigation, think human first and search engine
second. Instead of using generic text, use words which are used or
searched by your buyers. Ensure to keep fewer clicks.
2.
CTA (Call-to-Action) Text and Color
CTAs
play a vital role in inspiring your visitors to take your expected
action. The words you mentioned on your CTAs make the real impact.
They should start from the verb. e.g. Add to wishlist, Download my
guide, Make a payment, Add to Basket etc.
It's
important that your call to action button is easily visible or has a
unique appeal. Therefore, use contrast colors for them. For example,
if your site's theme color is blue, show your CTAs in light green or
orange color like Panaceatek.com.
3.
Team and Testimonial Pages
Until
you achieve customers' trust, they will hesitate to purchase from
your online store. Customers want to know with whom they are dealing
with before buying your products or hiring your services. Team pages
help you introduce yourself to your customers and convince them that
they are doing business with a reliable source.
Visitors
never want to see the pages that depict accolades you got from your
clients. Testimonial pages are rarely visited by customers.
Therefore, it doesn't make any sense to create a separate testimonial
page for your site. It is acceptable that if your client has said
something great about you, you should be seen. In this regards, the
best way to show testimonial is to scatter them across your website.
Either, place them somewhere near your portfolio or find a way to
place them in your service pages.
4.
Make your site mobile-friendly
Google
has made it clear that it will give priority to mobile-friendly pages
in its search result after updating its mobile ranking algorithm on
21st April 2015. Therefore, mobile friendly pages have started raking
higher than nonmobile-friendly pages. Google want to provide visitors
with quality user-experience when they land on your website. Making
your site mobile-friendly not only help you to keep your site in
harmony with the google's norm but also catch mobile customers and
gain an edge over competitors.
5.
On-page SEO and Internal Linking
SEO
is one of the vital aspects of digital marketing services.
On-page SEO plays a key role in making your site Google-friendly and
help you attain top position is search engine result pages. It
provides your website with proper URL structure, meta tags, heading
tags and keywords. Furthermore, it helps you optimize your landing
pages for searching the search engines and visitors that ultimately
make it easy-to-find for your customers.
In
order to engage your visitors, it is important to keep them moving
once they land on your website. Internal linking helps you to curb
your customers from hitting the dead end of your site. Also, it
provides them with the easiest path to reach the information they are
looking for. In this regards, provides links to your services pages
from your home page. You can also add CTA with a link to your contact
form in your service pages.
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